Outdoor Eyewear since 1965
In 1965 Dr Bob Smith built the world's first thermal sealed goggle so he could get outdoors and have a blast on days everyone else had to stay inside. Since then we have continued building gear to enhance your outdoor lifestyle.
Because life's better beyond walls. #PursueYourThrill
NEW: Ulterior Collection
For chancing it on that roadside stand, spotting fresh blooms on the hike you almost skipped, bagging
a one-of-a-kind find at the local thrift, and catching golden hour during the ride you took on a whim.
This collection lives in the “why not.”
Read the Road Ahead
Riding is even better with great equipment. See clearly, stay protected, and get out there.
New Colorways Out Now
Inspired by nature, ready for any adventure.
Introducing Matte Flint Tarmac, Salt Haze, and Matte Fathom
Subscribe to our newsletter
Promotions, new products, events, and brand news. Directly to your inbox.