THE WESTWARD

Timeless by Nature

Classic round frames built for the journey - featuring ChromaPop™ lens tech for vivid
color and contrast, wherever you roam.

SHOP WESTWARDshop new arrivals
NEW SEASON GEAR IS HERE

New season styles for you.

SHOP HELMETSSHOP GOGGLES
DH READY. LIGHT AF.

Level Up to Hardline

Meet the Hardline—the latest addition to our gravity family and your ultimate full-face protection for big-mountain lines and high-speed descents.

Learn MoreShop All Helmets

ChromaPop™
Glass PolarChromic

The first lens to have it all. Combining ChromaPop™ color & contrast enhancement with glare-eliminating polarization and game-changing photochromic adaptability in a durable mineral glass lens.

Shop ChromaPop™ Glass PolarChromic
Tell your story

Pursue
Your Thrill

Experience in everything.

Shop RunningShop all
Maps don't find unchartered territories.

Follow the
waters call.

Bold lines. Unyielding focus. All-new Outrigger

SHOP OUTRIGGERsHOP FISH

Trending Collections

Best selling products
865 products
Photochromic
22 products
Bike Sunglasses
77 products
Best Sellers Snow
355 products

One Lens - any conditions. All day, every day.

ChromaPop™ Glass PolarChromic lens available with even more frames to choose from, including the all-new Redding 2.

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Latest Editions

Quick buy
4D Mag XL | Black
$480.00
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Method Pro MIPS | Matte Granite Blue
$275.00
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Rodeo MIPS | Matte Chalk
$150.00
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Squad Mag | Chalk Straightline
$390.00
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I/O Mag | Black
$445.00
Quick buy
Vantage MIPS | Matte Terra
$315.00 $450.00
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Outdoor Eyewear since 1965

In 1965 Dr Bob Smith built the world's first thermal sealed goggle so he could get outdoors and have a blast on days everyone else had to stay inside. Since then we have continued building gear to enhance your outdoor lifestyle.

Because life's better beyond walls. #PursueYourThrill

Latest Stories

Inside the New Hardline Helmet with Hannah Bergemann

Inside the New Hardline Helmet with Hannah Bergemann

Anton Krupicka Takes on the LA Freeway Trail

Anton Krupicka Takes on the LA Freeway Trail

Give a Shade, Buy a RRP Smith Sunglass and we will donate 1 Smith sunglass to Red Dust Organisation this Cyber Week.

GIVE A SHADE this Cyber Weekend!