Upsetting traditions and growing on the initiative started in 2021, we are partnering with RED DUST this cyber weekend and donating one SMITH sunglass for every RRP SMITH sunglass sold through supporting retail partners and our online store.

This year it will be running from the 20th and 30th of November. In 2022 we donated 95 pairs of sunglasses and want you to help us increase this donation! These sunglasses will support their innovative health promotion programs and community development projects in partnership with remote communities.

Who is Red Dust?
Red Dust's mission is working together to enrich lives, improve health and strengthen the future of Indigenous youth and families. They achieve this by delivering innovative health promotion programs and community development projects in partnership with remote communities.

How do sunglasses help?
We all know how harsh the Australian elements are firsthand, and the communities Red Dust supports are found in some of Australia’s harshest climates. Sunglasses help protect your eyes from over exposure to sunlight and potentially harmful UV radiation like sunscreen for your skin.

GIVE A SHADE this Cyber Weekend!

November 20, 2023 — Thomas Edgar