What to Expect at the Smith Booth

• 🚴‍♂️ Live Demos – Try our latest performance eyewear and helmets
• 📸 Meet the Athletes – Snap a photo and chat with our ambassadors

The Smith Experience Starts Here

View our newest collections, including the award-winning Hardline helmet! The latest addition to our gravity family and your ultimate full-face protection for big-mountain lines and high-speed descents.

Gear That Goes the Distance

Explore Smith’s full lineup of cycling essentials:

• Eyewear featuring ChromaPop™ lens tech – for enhanced clarity, contrast, and terrain definition
• Helmets with Koroyd® + MIPS® – lightweight, breathable, and built for impact

Complimentary Eyewear Washing Station

Keep your vision crystal clear all weekend long. Visit our Smith Eyewear Washing Station, available daily near the race exit, for a quick clean and refresh. It’s free, fast, and designed to keep you focused on the ride. We will wash any sunglass!

Let’s Celebrate 60 Years of Smith

2025 marks 60 years of Smith Optics. From the mountains to the roads, we’ve been innovating gear that helps you #PursueYourThrill. Sea Otter Australia is just one of the ways we’re celebrating—come be part of the story.

From Race Lines to Storylines

Swing by the booth to meet our crew and get inspired. Ellie Smith, Bailey Christie, and Rhys Ellis joining us throughout the event. Stay tuned for more activations as we get closer to the SOA.

Giveaways and Games

Win exclusive Smith gear and limited-edition merch