Our Founder Dr. Bob Smith – Inventor. Skier. Icon.
An orthodontist with a passion for powder, Dr. Bob Smith revolutionized snowsports from his kitchen table. Frustrated by fogged-up goggles, he used dental tools, glue, and foam to create the first-ever anti-fog, double-lens ski goggle.
He tested them in chest-deep powder, traded them for lift tickets at Alta, and filed the first patent in 1966—kickstarting a legacy of innovation.
Bob wasn’t just an inventor. He was the original ski bum—living for the descent and changing the way we see the mountain.
A Heritage of Innovation
Since day 1 innovation has been the heartbeat of SMITH—born on the mountain and built in the lab. From game-changing goggles to groundbreaking eyewear, we’ve never stopped pushing what’s possible.
60-70s: The modern day snow goggle is born
With the first-ever thermo-sealed, anti-fog snow goggle, a revolution in vision begins—crafted by a skier, for skiers. SMITH goggles become a must-have on the slopes, gaining loyal fans in powder-rich communities.
70-80s: An instant icon
SMITH pushes lens technology forward, introducing new materials and active venting systems with the launch of the instantly iconic Turbofan. Performance eyewear evolves to meet the demands of a growing outdoor community.
80-90: Let’s roll
In 1984 SMITH patents the Roll Off film advance system for moto goggles giving riders mud and dust-free vision on demand.
90-00s: The first to change
SMITH invents the first interchangeable lens system for sunglasses with the Slider 01, becoming a leader in adaptable performance gear.
00-10s: Change is easy
I/O goggle—the first snow goggle with intuitive interchangeable lenses. Refining how riders adapt to changing conditions and setting a new benchmark in goggle design.
SMITH expands into helmets, uniting protection, style, and performance.
10-20s: A decade of next level perception
With the introduction of Birdseye technology in the 4D Mag and ChromaPop™ lens technology - SMITH delivers unmatched clarity and color expanding the limits of field of view - setting a new industry standard.
Fueled by Curiosity, Proven by 50+ Patents
From the first thermo-sealed snow goggle to the first interchangeable lens sunglasses, SMITH has led with purpose-driven innovation. With over 50 utility patents, every breakthrough reflects our commitment to solving real problems for real riders.
Dr. Bob & the First Snow Goggle
Today, SMITH is here to help equip you for any adventure, but it all started 60 years ago with Dr Bob, his kitchen table, and our first goggle.
Blog posts
How to Measure Yourself for a Bike Helmet
Smith MTB | On the Trails Since ’84
