What to Expect at the Smith Booth

• View our latest performance eyewear and helmets
• 📸 Meet the Athletes – Snap a photo and chat with our ambassadors

The Smith Experience Starts Here

View our newest collections, including the award-winning Hardline helmet! The latest addition to our gravity family and your ultimate full-face protection for big-mountain lines and high-speed descents.

Gear That Goes the Distance

Explore Smith’s full lineup of cycling essentials:

• Eyewear featuring ChromaPop™ lens tech – for enhanced clarity, contrast, and terrain definition
• Helmets with Koroyd® + MIPS® – lightweight, breathable, and built for impact

Apogee Academy Competition

Keep an eye out for the Apogee Archway and follow instructions on how to win! Coach Rhys Ellis will be putting on a , prizes to be won!

Can't make it to the live show.

Stop by the Wolf of the Willows Taproom to watch the nail-biting action, listen to Ambassador Eliot Jackson take you through the course, and cheer on Rider Brook MacDonald. You can Enter to Win exclusive Smith gear.

From Race Lines to Storylines

Swing by the booth to meet our crew and get inspired. Brook MacDonald, Eliot Jackson, and Rhys Ellis joining us throughout the event.