Brand Stories
Inside the New Hardline Helmet with Hannah Bergemann
We worked closely with Pacific Northwest-based Smith athlete Hannah Bergemann to help bring the new, award-winning Hardline downhill helmet to market. Hannah was integral in the creation, execution, and testing...
Anton Krupicka Takes on the LA Freeway Trail
This summer Anton Krupicka set the record for the LA Freeway Trail unsupported, in a single push, besting the previous FKT (fastest known time) by over 3 hours. He told us about...
GIVE A SHADE this Cyber Weekend!
Upsetting traditions and growing on the initiative started in 2021, we are partnering with RED DUST for this cyber weekend and donating one SMITH sunglass for every RRP SMITH sunglass sold...
What is Base Curve and How can it help you pick sunglasses?
When it comes to sunglasses, there are a lot of technologies and technological terms that go into describing them and what they’re good for. A lot of them might be...
How to Choose Your Ski/Snowboard Helmet
A good helmet is one of the most important things to bring with you for a day on the snow next to your ski or snowboard. A helmet that fits...
Your Guide to OTG Goggles
For glasses wearers, getting out on the snow requires extra consideration. Some opt for contacts for days on the slopes, but what if you prefer glasses or have a prescription...
Bike Helmet Sizing Made Easy
How to Measure Yourself for a Bike Helmet There’s nothing better than the freedom that comes with getting out on two wheels. Whether you’re biking on the road, on the trails, or exploring...
Your Guide to the Best Polarized Sunglasses for Fishing
When you’re watching the water, your eyes are the best tool you have for reading the riffle, seeing below the surface, and anticipating an eat. Polarized sunglasses for fishing...
Your Guide to Finding the Best Prescription Sunglasses
ChromaPop™ is now available in prescription sunglasses from participating Optical outlets! Made right here in Australia (a first for SMITH), a selected range of our best designs can now be...
Elevate Your Game with Cricket Sunglasses Featuring ChromaPop
Cricket is a sport that demands precision, focus, and quick reflexes. Whether you're a professional cricketer or a casual player, having the right gear can make a significant difference...
Do You Need Polarized Lenses?
Polarized sunglasses are designed to reduce glare which can help on long days by the beach with the sun reflecting off of the water, or for situations like fishing where...
Payson McElveen | Life is What You Focus On
As a gravel biker and a podcaster, Payson McElveen knows the importance of staying alert and agile. He uses Smith eyewear to enter the elusive flow state, both on...
