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Brand Stories

Win the Ultimate Tess Coady Fan Pack!

Win the Ultimate Tess Coady Fan Pack!

Win the Ultimate Tess Coady Fan Pack. 

Promotional Giveaway 

August 7, 2025
A Look Inside Smith MFG

A Look Inside Smith MFG

Our story starts in 1965 with a groundbreaking ski goggle design featuring a sealed thermal lens and breathable vent foam to address fogging. Guided by product innovation, the outdoor community,...
August 7, 2025
How to Choose Your Ski/Snowboard Goggles

How to Choose Your Ski/Snowboard Goggles

When you’re out on the slopes, your eyes are contending with a lot. Bracing winds can make your eyes water, blazing sunlight is reflecting off of the snow, and precipitation...
August 5, 2025
Alpine Odyssey Aotearoa for Climate Resilience!

Alpine Odyssey Aotearoa for Climate Resilience!

We have support Huw in his past excursions across Australia and we are jumping back on board for his NZ project.  Traversing the length of New Zealand, skiing at every...
May 13, 2025
Inside the New Hardline Helmet with Hannah Bergemann

Inside the New Hardline Helmet with Hannah Bergemann

We worked closely with Pacific Northwest-based Smith athlete Hannah Bergemann to help bring the new, award-winning Hardline downhill helmet to market. Hannah was integral in the creation, execution, and testing...
April 7, 2025
Anton Krupicka Takes on the LA Freeway Trail

Anton Krupicka Takes on the LA Freeway Trail

This summer Anton Krupicka set the record for the LA Freeway Trail unsupported, in a single push, besting the previous FKT (fastest known time) by over 3 hours. He told us about...
December 17, 2024
Give a Shade, Buy a RRP Smith Sunglass and we will donate 1 Smith sunglass to Red Dust Organisation this Cyber Week.

GIVE A SHADE this Cyber Weekend!

Upsetting traditions and growing on the initiative started in 2021, we are partnering with RED DUST for this cyber weekend and donating one SMITH sunglass for every RRP SMITH sunglass sold...
November 19, 2024
What is Base Curve and How can it help you pick sunglasses?

What is Base Curve and How can it help you pick sunglasses?

When it comes to sunglasses, there are a lot of technologies and technological terms that go into describing them and what they’re good for. A lot of them might be...
October 9, 2024
How to Choose Your Ski/Snowboard Helmet

How to Choose Your Ski/Snowboard Helmet

A good helmet is one of the most important things to bring with you for a day on the snow next to your ski or snowboard. A helmet that fits...
May 30, 2024
Your Guide to OTG Goggles

Your Guide to OTG Goggles

For glasses wearers, getting out on the snow requires extra consideration. Some opt for contacts for days on the slopes, but what if you prefer glasses or have a prescription...
May 30, 2024
Bike Helmet Sizing Made Easy

Bike Helmet Sizing Made Easy

How to Measure Yourself for a Bike Helmet There’s nothing better than the freedom that comes with getting out on two wheels. Whether you’re biking on the road, on the trails, or exploring...
April 3, 2024
Your Guide to the Best Polarized Sunglasses for Fishing

Your Guide to the Best Polarized Sunglasses for Fishing

  When you’re watching the water, your eyes are the best tool you have for reading the riffle, seeing below the surface, and anticipating an eat. Polarized sunglasses for fishing...
February 19, 2024
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