We’ve had a passion for mountain biking from the beginning, but do you know how far back our love of the trails actually goes? Let us take you through a little...

When you think of SMITH, any number of things might spring to mind. A helmet that helped keep you safe in a crash, your favorite pair of sunglasses, or an...

At Smith Optics Australia, we believe that how we explore the world matters just as much as where we go. That’s why we’re proud to support Project Zero, a bold, carbon-neutral...

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Our story starts in 1965 with a groundbreaking ski goggle design featuring a sealed thermal lens and breathable vent foam to address fogging. Guided by product innovation, the outdoor community,...

When you’re out on the slopes, your eyes are contending with a lot. Bracing winds can make your eyes water, blazing sunlight is reflecting off of the snow, and precipitation...

We have support Huw in his past excursions across Australia and we are jumping back on board for his NZ project.  Traversing the length of New Zealand, skiing at every...

We worked closely with Pacific Northwest-based Smith athlete Hannah Bergemann to help bring the new, award-winning Hardline downhill helmet to market. Hannah was integral in the creation, execution, and testing...

This summer Anton Krupicka set the record for the LA Freeway Trail unsupported, in a single push, besting the previous FKT (fastest known time) by over 3 hours. He told us about...

Upsetting traditions and growing on the initiative started in 2021, we are partnering with RED DUST for this cyber weekend and donating one SMITH sunglass for every RRP SMITH sunglass sold...

When it comes to sunglasses, there are a lot of technologies and technological terms that go into describing them and what they’re good for. A lot of them might be...

A good helmet is one of the most important things to bring with you for a day on the snow next to your ski or snowboard. A helmet that fits...