Brand Stories
Why We Support Project Zero: A Silent Rebellion
At Smith Optics Australia, we believe that how we explore the world matters just as much as where we go. That’s why we’re proud to support Project Zero, a bold, carbon-neutral...
A Look Inside Smith MFG
Our story starts in 1965 with a groundbreaking ski goggle design featuring a sealed thermal lens and breathable vent foam to address fogging. Guided by product innovation, the outdoor community,...
How to Choose Your Ski/Snowboard Goggles
When you’re out on the slopes, your eyes are contending with a lot. Bracing winds can make your eyes water, blazing sunlight is reflecting off of the snow, and precipitation...
Alpine Odyssey Aotearoa for Climate Resilience!
We have support Huw in his past excursions across Australia and we are jumping back on board for his NZ project. Traversing the length of New Zealand, skiing at every...
Inside the New Hardline Helmet with Hannah Bergemann
We worked closely with Pacific Northwest-based Smith athlete Hannah Bergemann to help bring the new, award-winning Hardline downhill helmet to market. Hannah was integral in the creation, execution, and testing...
Anton Krupicka Takes on the LA Freeway Trail
This summer Anton Krupicka set the record for the LA Freeway Trail unsupported, in a single push, besting the previous FKT (fastest known time) by over 3 hours. He told us about...
GIVE A SHADE this Cyber Weekend!
Upsetting traditions and growing on the initiative started in 2021, we are partnering with RED DUST for this cyber weekend and donating one SMITH sunglass for every RRP SMITH sunglass sold...
What is Base Curve and How can it help you pick sunglasses?
When it comes to sunglasses, there are a lot of technologies and technological terms that go into describing them and what they’re good for. A lot of them might be...
How to Choose Your Ski/Snowboard Helmet
A good helmet is one of the most important things to bring with you for a day on the snow next to your ski or snowboard. A helmet that fits...
Your Guide to OTG Goggles
For glasses wearers, getting out on the snow requires extra consideration. Some opt for contacts for days on the slopes, but what if you prefer glasses or have a prescription...
Bike Helmet Sizing Made Easy
How to Measure Yourself for a Bike Helmet There’s nothing better than the freedom that comes with getting out on two wheels. Whether you’re biking on the road, on the trails, or exploring...
